The Dealerist's Blog helping dealers get the most out of social media

Toyota uses Social Media for discussion

Toyota COO and President Jim Lentz

As part of the campaign to get in front of the accelerator pedal recall Toyota COO Jim Lentz fielded questions today on Twitter.  While it's not really earth shattering news, it does demonstrate that Social Media plays a vital role in the new marketplace.  

Customers want transparency from companies that they deal with.  It reassures them and shows what they can expect should any problems arise in the future.  So while Toyota did not sell any cars directly during today's Q&A session, I  have no doubt that they convinced more than a few people that will be buying soon,  that Toyota  is easy to deal with.

Dealerships can apply the same principle.  Don't use sites like Twitter to try and sell cars, rather use them to sell your dealership.  Show current and prospective customers that you are open, transparent and easy to deal with.  You will find big dividends in retention and new customers as well.

As always, please feel free to contact if you have any questions how you can use Social Media as part of your overall online strategy.

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